Company Values

Business is being done by people.

Despite modern ways of communication and the digital change: Reifen Gundlach puts emphasis on the fact, that business is being done by people. We satisfy customers. Their needs and necessities, no matter if their subjects are tires, rims or mounted wheels – we are focused on the people who do the business, because at the end of the value chain are people who’s satisfaction is our highest goal.

This attitude is the basis of our self-image. A family company who is deeply connected within the tire business – grown up with the challenges of a complex market – for more than 40 years now.

Heinrich Gundlach is the founder and father of this mentality, which is still present in our company to this day. It also openend up the opportunity for family members to join in and participate as well as to shape the future of the company.

This guideline has kept on persisting under the umbrella of the Japanese shareholder Itochu between 1998 and 2012 and has been newly confirmed and appreciated by the new shareholder PON Holding in 2012. A traditional dutch company whose values are nearly identical to the ones, that are equally responsible for the success of Reifen Gundlach.


PON Social Annual Report Values Reifen Gundlach

PON and Reifen Gundlach - Company values Continue to our places